Friday, September 28, 2007

M&M's Cruelty of Animals

Chocolate-Maker Mars Inc. must drop deadly animal tests!

Before stocking up on candy this Halloween, you should know that chocolate-maker Mars Inc.—creator of M&M's, Snickers, and other candies—continues to fund deadly animal tests despite the fact that the tests are not required by law and more reliable human studies could be used instead.

Mars has funded cruel experiments in which mice were fed a candy ingredient and forced to swim in a pool of paint. The mice had to find a platform to try to avoid drowning, only to be killed and dissected later. In another experiment supported by Mars, rats were fed cocoa and anesthetized with carbon dioxide so that their blood could be collected by cardiac puncture, a procedure that can lead to internal Ableeding and other deadly complications.

Mars also supported an experiment that involved cramming baby mice into small Plexiglas chambers and then submerging the chambers for nearly five hours in a chilled water bath to determine whether or not a chocolate ingredient affected the mice's breathing rates. In the second phase of this test, experimenters shoved tubes down mice's throats to force-feed them an ingredient in chocolate, deprived them of all other food, and finally killed them and cut them up for analysis.

Mars' top competitor, Hershey's, has pledged to PETA that it will not fund or conduct experiments on animals. Please urge Mars to follow Hershey's lead and immediately end all support for animal tests!

Personalized letters always work best but a prepared text is available
here at PETA to send a quick email or letter to the manufacturer.